Whether presenting a product or principle, service or idea, we all engage in sales. Full of entertaining stories and real-life examples, Secrets of Closing the Sale will give you the strategies and guidelines you need to become proficient in the art of effective persuasion. You will learn how toá project warmth, enthusiasm, and integrity á increase productivity and professionalismá overcome objectionsá deal respectfully with challenging prospectsá effectively use over one hundred creative closes Zig Ziglar's principles of success are easy to understand and apply, yet they have a far-reaching impact. By using his proven methods, you will be able to face your prospects with enthusiasm and poise.