{"product_id":"the-art-of-persuasion","title":"The Art Of Persuasion","description":"The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right?\n\nAfter studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have - and shares them all with you.\n\nOne trait that stands above all the rest is their ability to win people over to their way of thinking - they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.\n\nWinning principles you will learn include:\n\nMaking People Feel Important \nEverything is Negotiable \nDealing with Difficult People \nPersuasion in Action \nWhat Sets You Apart from the Rest \nNuggets of Wisdom\nPresented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime - filled with one success after another!","brand":"Bob Burg","offers":[{"title":"Default Title","offer_id":45631565070548,"sku":"9780768413007","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0611\/9351\/9316\/files\/325936_LRG_eaa20a06-4b08-4e55-82c7-085c5f7514c0.jpg?v=1758888857","url":"https:\/\/etcevents.co.uk\/products\/the-art-of-persuasion","provider":"ETCEvents","version":"1.0","type":"link"}