As any good manager of a hotel, store, restaurant, or attraction knows, the key to getting guests to come back is how they feel when they're there. It's about hospitality. No matter how much effort and time we spend on excellence--a stirring worship time, inspiring sermons, a good coffee blend in the foyer--what guests at our churches really want is to feel welcome, comfortable, and understood. Written by a church consultant and a hospitality expert, The Come Back Effect shows you the secret to helping a first-time guest return again and again. Through this engaging, story-driven approach, you'll discover how to develop and implement changes that lead to repeat visits and, eventually, to sustained growth in your church or ministry.